Strategic Priority Quadrant Chart

M
Mermaid

Plot initiatives, campaigns, or features across two dimensions to reveal strategic priorities at a glance. This template helps teams decide what to invest in, what to fix, and what to deprioritize by showing how items perform across competing metrics. Perfect for portfolio analysis, campaign evaluation, feature prioritization, or resource allocation decisions.

How to create a Strategic Priority Quadrant Chart

To create a strategic priority quadrant chart, follow these steps:

01.
Define your axes
Choose two key dimensions to evaluate (e.g., reach vs engagement, cost vs impact, effort vs value).
02.
Label axis ranges
Set clear low-to-high labels that make the spectrum obvious.
03.
Name your quadrants
Give each of the four sections a descriptive label indicating what items there mean strategically.
04.
List items to plot
Gather all projects, campaigns, features, or initiatives you want to evaluate.
05.
Score each item
Assign values between 0 and 1 for each dimension based on data or estimation.
06.
Plot coordinates
Place each item on the chart using its two dimension scores as x,y coordinates.
07.
Add context
Include a clear title that explains what's being analyzed.
08.
Review & decide
Use quadrant positions to guide strategic conversations about priorities, investments, and next actions.

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Tags

Quadrant ChartPriority MatrixStrategic PlanningPortfolio AnalysisDecision MakingFeature PrioritizationCampaign AnalysisResource Allocation